Art Director and Product Designer, currently running an independent design studio - Bhindi, in Mumbai.


Limited projects showcased here. Please request for more case studies.

You can explore archival work here.



Hello, I'm Ankit Dembla.

I'm an Art Director and Product Designer, currently running an independent design studio - Bhindi (in Mumbai, India). Bhindi was founded in 2013 and has served over 70 clients in 9 countries. Along with managing the studio, I have been consulting for World Around Me as Design Head for the past 8 years.

My work ranges from creating Augmented Reality experiences that are informative and immersive, to designing brand identities, marketing collaterals, and developing online e-commerce stores using Shopify and other low/no code tools.

Before starting Bhindi, I spent over 2 years leading a design team at Scarecrow, Mumbai, now acquired by M&C Saatchi, London. While at Scarecrow, my team won over 30 new clients, grew from 16 to 55 employees, and bagged multiple agency of the year and other global awards.

Previously, I had worked with McCann Erickson, Mumbai as an Art Director for 2 years. At McCann I handled L'oreal, Maybelline, Nerolac Paints, Onida, Pears Soap and Neo Sports, among other clients.

In my spare time, I manage a calligraphy e-commerce business (founded with my wife), mentor fine artist / painter / calligraphers to leap into digital world, speak at colleges/events, craft leather goods, sell icons, and design stationary.

I have been fortunate enough to get accolades all along my career. Some of the notable ones that I am really proud of are listed below.

  • Google Play Award - 2016

  • Google Play Award - 2017

  • Google Editors Choice Award

  • Guinness World Record

  • Adfest, Pattaya

  • 1 Gold x Goafest

  • 2 Silver x Goafest

For any work related inquiries, reach out on Twitter (@ankitdembla) or over email.


Work done over the past 12+ years with some incredibly talented individuals from various organisations.

WAM Case Study


Lexi Pens

Designing the packaging for a very cluttered segment, targeting international market space.

ScopePackaging Design
Brand Identity

TeamAnkit Dembla, Creative Director

Irshad Kamil

Bridging the gap between past and present. Designing the brand identity for the most deep-rooted poet and lyricist in India.

Brand Identity

TeamAnkit Dembla, Creative Director

Exploration Phase


Modernizing an Asset Management company with 3 main verticals of business.

ScopeBrand Identity
Marketing Communication
Website Design

TeamAnkit Dembla, Creative Director

Exploration phase

Website Walkthrough

N7 Bank

Next Generation Banking. Creating a 21st century digital-first bank from scratch - Modern, Safe & Scalable.

ScopeBrand Identity
Marketing Communication
Art Direction

TeamAnkit Dembla, Creative Director

Sarva x OYO TownHouse

Indulge in yoga, while enjoying your vacation. Creating communication and designing collaterals, for every touch point of the Townhouse.

ScopeBrand Communication
Copy Writing
Art Direction

World Around Me

Designing the navigation system of the modern age. An Augmented Reality app that helps users find nearby places using their camera.

Featured InNational Geographic Traveller
The Guardian
BBC Click
Business Insider

AwardsGoogle Play Award Best of 2016
Google Play Award Best of 2017
Huawei App of the Year 2018
Editors Choice on Google Play